SiteSherpa exists because Justine Youl spent years watching the same problems repeat themselves across industry after industry. Businesses spending money on safety systems that sat in folders. Consultants delivering reports that gathered dust. And technology providers who hadn't meaningfully innovated in fifteen years — selling the same platform with a new interface while the work being done on Australian sites had completely transformed.
She built SiteSherpa to fix the whole problem. Not just the software. Not just the consulting. Both — working together. Because software without expertise is just another tool that doesn't get used. And expertise without modern technology is just more paperwork.
WE BUILT SITESHERPA BECAUSE THE ALTERNATIVE WASN'T GOOD ENOUGH.
Software that doesn't understand safety. Consultants who've never been on a site. Technology that hasn't moved in fifteen years. We decided to fix all three.
The Story
BORN FROM FRUSTRATION. BUILT FROM TWO DECADES OF EXPERIENCE.

Justine Youl, Founder & CEO, SiteSherpa
Justine didn't build SiteSherpa from a boardroom. She built it from two decades of being in the field, on construction sites, in mines, in aged care facilities, and in boardrooms where leaders were making safety decisions without understanding the operational reality underneath them. She's always been more interested in fixing broken systems than describing them. After years of watching businesses invest in WHS frameworks that sat unused, and consultants deliver recommendations that nobody could implement, she started paying attention to a different problem: why hadn't the safety industry adopted technology the way every other field had? The competitors weren't innovating. The software hadn't changed in fifteen years. The consulting playbook was still the same template it had been in the early 2000s. She saw a genuine gap and she had the field experience to know exactly what was needed to fill it.
SiteSherpa is what happens when you combine two decades of real-world WHS experience with a genuine obsession with making things work better. AI-powered tools that do the heavy lifting. Expert consultants who've actually done the job. A platform built for the way work really happens, not how a software product manager imagines it does. Known for her straight-talking approach and her zero tolerance for safety BS, Justine brings the same honesty to SiteSherpa that she's always brought to her clients: the truth, a practical path forward, and the technology to make it stick.
SiteSherpa is what happens when you combine two decades of real-world WHS experience with a genuine obsession with making things work better. AI-powered tools that do the heavy lifting. Expert consultants who've actually done the job. A platform built for the way work really happens, not how a software product manager imagines it does. Known for her straight-talking approach and her zero tolerance for safety BS, Justine brings the same honesty to SiteSherpa that she's always brought to her clients: the truth, a practical path forward, and the technology to make it stick.
Trusted by
PANELS & APPROVED PROVIDER STATUS
Victorian Councils OHS Contractor Safety Panel
Appointed to the collaborative OHS Contractor Safety Panel for 8 Victorian Local Government Authorities (Bayside, Boroondara, Casey, Greater Dandenong, Frankston, Manningham, Stonnington, Yarra Ranges), with potential expansion to Monash and Mornington Peninsula. Scope covers desktop contractor verification, on-site safety inspections, training delivery, and knowledge transfer to Council officers.
icare WHS Provider Directory
Approved provider on icare's (Insurance & Care NSW) WHS Provider Directory, connecting qualified WHS providers with 326,000+ NSW businesses and 4 million workers. Listed across 8 service categories including WHS auditing, risk management, management systems, training, digital safety systems, and construction safety.
Mackay Regional Council — Project Management Panel
Pre-qualified panel member for Mackay Regional Council's Project Management Consultancy Services Panel (QLD). Scope covers project management, contract administration, and superintendency across capital and operational infrastructure.
QBE Customer Solutions Panel
Pre-qualified panel member for Mackay Regional Council's Project Management Consultancy Services Panel (QLD). Scope covers project management, contract administration, and superintendency across capital and operational infrastructure.
This credentials list is updated as engagements are completed and work is handed over to clients. If you're a current client and would like to be added, contact us.
WHAT WE STAND FOR
ACKNOWLEDGEMENT OF COUNTRY
SiteSherpa acknowledges Aboriginal and Torres Strait Islander people as the Traditional Custodians of the land on which we work, and pays respect to Elders past and present.